I teach


how to foster  


that are

diverse, equitable,

anti-racist, and 


for all.

"Why do my diverse employees keep leaving?"


Who is Janice Z. Gassam Asare, Ph.D.?

Video created by Vixon J.

My life as a first-generation Cameroonian-American with intersecting identities caused me to have a very unique upbringing. Growing up, my family moved around frequently. When I was 11 years old, my father shared that he found a new job, so we would be moving to the Middle East. At that age, I had no idea where or what the Middle East really was. I was stuck in my bubble and I was unwilling to see things from a different perspective. After living in the Middle East for a few years and moving back to the United States, my perspective had completely shifted. 


Coming from a family of immigrants allowed me to develop a unique perspective at an early age. Throughout my youth, I never quite felt like I belonged. I often found myself experiencing what W.E.B. Dubois coined as the ‘double consciousness’, except I was experiencing a triple consciousness. I felt like I was torn between three different cultures, and never really fit in anywhere. It was a journey trying to navigate white America while not quite feeling "Black enough" or "Cameroonian enough." As I got older, I started to develop a deep pride in my Blackness and in my heritage. My experiences with anti-black racism made me take a more vested interest in studying, learning and examining both anti-black racism and white supremacy in order to dedicate my life to dismantling them.

I have a 10 years of experience facilitating racial dialogue and educating others about equity and inclusion. The work that I do is inspired by my mom and her willingness to speak up and speak out against oppressive systems. Through the strength and perseverance personified through her, I am invigorated to be the change I seek in the world and the workplace. In the words of Audre Lorde, “My silences had not protected me. Your silence will not protect you.” I am constantly fueled by the belief that the greatest power a person can yield is their voice. 

I center my work around the liberation of Black people and more specifically, Black womxn. The reason for this is echoed in the words of the Combahee River Collective:"If Black women were free, it would mean that everyone else would have to be free since our freedom would necessitate the destruction of all the systems of oppression."


  • Ph.D. in Organizational Psychology

  • TEDx speaker

  • Author of the best-selling books Dirty Diversity and The Pink Elephant

  • Authored 200+ Forbes articles

  • Written for Business Insider and Fast Company

  • Demonstrated thought leadership through an engaged audience of 25,000+ people on LinkedIn and 13,000+ on Instagram

  • 15,000+ downloads of The Dirty Diversity podcast

  • Collaborated with Google, Amazon, Nordstrom, Yale University, the Dr. Oz show, Paypal/Venmo, H&M and various other companies, conferences and institutions

  • 10 years of experience as a racial dialogue educator and facilitator 


If you would like to enlist my services for your organization, conference, institution or university, please fill out this form or contact me directly

Email: Janice@bwgbusinesssolutions.com.

Tel: 929-287-8988

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© 2021 by Janice Z Gassam Asare. All Rights Reserved. 

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