I teach

companies

how to foster  

environments

that are

diverse, equitable,

anti-racist, and 

inclusive

for all.

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"Why do my underrepresented employees keep leaving?"

 

Who is Janice Z. Gassam Asare, Ph.D.?

Video created by Vixon J.

My life as a first-generation Cameroonian-American with intersecting identities caused me to have a very unique upbringing. Growing up, my family moved around frequently. When I was 11 years old, my father shared that he found a new job, so we would be moving to the Middle East. At that age, I had no idea where or what the Middle East really was. I was stuck in my bubble and I was unwilling to see things from a different perspective. After living in the Middle East for a few years and moving back to the United States, my perspective had completely shifted. 

 

Coming from a family of immigrants allowed me to develop a unique perspective at an early age. Throughout my youth, I never quite felt like I belonged. I often found myself experiencing what W.E.B. Dubois coined as the ‘double consciousness’, except I was experiencing a triple consciousness. I felt like I was torn between three different cultures, and never really fit in anywhere. It was a journey trying to navigate white America while not quite feeling "Black enough" or "Cameroonian enough." As I got older, I started to develop a deep pride in my Blackness and in my heritage. My experiences with anti-black racism made me take a more vested interest in studying, learning and examining both anti-black racism and white supremacy in order to dedicate my life to dismantling them.

I have a 10 years of experience facilitating racial dialogue and educating others about equity and inclusion. The work that I do is inspired by my mom and her willingness to speak up and speak out against oppressive systems. Through the strength and perseverance personified through her, I am invigorated to be the change I seek in the world and the workplace. In the words of Audre Lorde, “My silences had not protected me. Your silence will not protect you.” I am constantly fueled by the belief that the greatest power a person can yield is their voice. 

I center my work around the liberation of Black people and more specifically, Black womxn. The reason for this is echoed in the words of the Combahee River Collective:"If Black women were free, it would mean that everyone else would have to be free since our freedom would necessitate the destruction of all the systems of oppression."

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Credentials 

  • Ph.D. in Organizational Psychology
     

  • TEDx speaker
     

  • Author of the best-selling books Dirty Diversity and The Pink Elephant
     

  • Authored 200+ Forbes articles
     

  • Written for Business Insider and Fast Company
     

  • Demonstrated thought leadership through an engaged audience of 35,000+ people on LinkedIn and 14,000+ on Instagram
     

  • LinkedIn Newsletter with over 16,000 newsletter subscribers
     

  • 15,000+ downloads of The Dirty Diversity podcast
     

  • Collaborated with Google, Amazon, Nordstrom, Yale University, the Dr. Oz show, Paypal/Venmo, H&M and various other companies, conferences and institutions
     

  • 10 years of experience as a racial dialogue educator and facilitator